Feb / 13

Marketing as a Tool for Promoting Fertility Clinics

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Across the globe, advertisement and product promotion is a preserve of consumable items like food, beverages, and electronics. Seldom do you find marketing campaigns within the service industry. Perhaps this is why service provision suffers the most during downtime and depression in the economy. The service industry, in this case, fertility clinics, have long shunned the power of marketing. This aversion may be a result of the strict construction of professionalism which calls for a conservative approach towards product promotion. You will often find fertility clinics serving up flyers at their receptions and that would be the whole marketing department – run by a solitary receptionist who probably knows nothing about marketing.

Nevertheless, this does not have to be the case. Service promotion, in particular, marketing, can be used to propel the services of a fertility clinic to astronomical heights of success. When done right, marketing increase human traffic into a clinic. For instance, a strategically placed billboard announcing fertility clinic services will create an awareness of its presence to those that do not already know. These people with new found knowledge will find their way to the clinic and tell other people about it.

Marketing is not only restricted to billboards. The internet has created a greater platform for product and service promotion. The youth are particularly influenced by things they see on social media. A social media campaign will motivate youth towards a particular clinic.

Email marketing may be used for a targeted demographic. For example, if a fertility clinic is looking to tap into a market of the young married couple, they would find a list of emails from a data collection agency that specializes in young married couples and sends emails to this group.

So, What Makes a Good Marketing Strategy?

A good marketing strategy should be precise and clear in the services it is promoting. Fertility clinics should include the core services it offers such as freezing eggs or surrogacy services and auxiliary services such as adoption. It should not cast too wide a net since lengthy texts are difficult to read. Moreover, it should understand the needs of the target demographic.

Any business entity inevitably requires some form of marketing. Modern technology has made the world seem like such a small place and thus marketing has become rather easy. If you are looking to increase the client base of your fertility clinic, then marketing is the best way to go.

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